NIU XQi3

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Insight

The E-Moto space is crowded with badass brands. So when NIU approached us with their unreleased XQi3 bike, they had one request: the content had to look ”…like—super sick.”

Say no more.

We took a rugged skeleton crew out to the badlands in Utah, creating dystopian-movie level cinematography and imagery. Then, we headed back home to shut down iconic locations in Los Angeles. LAPD shut down the streets and gave us free reign to let our diverse stunt riders run wild in the Lower Grand Tunnel and on the brand new Sixth Street Viaduct.

We delivered a launch film, social clips, and images that positioned NIU as the “rookie of the year” in a crowded space.