This is MVMT
Insight
MVMT was acquired by legacy watch company Movado at the end of 2018. Movado’s first order of business for their new brand? Run the first full-fledged brand campaign of MVMT’s young life.
MVMT had connections: future Olympian Nyjah Huston, model followed (a million times over) Rocky Barnes, festival DJ Party Favor, and travel adventure duo Chelsea Kauai and Sam Kolder.
What MVMT needed was a team that could capture their talent in a short time frame. It needed to be suited for social, with a quality that could run on TV.
Our production process allowed us to capture the safe stuff first, then have plenty of time leftover for the progressive, boundary pushing shots.
The result was a campaign that cemented MVMT as the coolest affordable watch brand in the hearts and minds of their audience.